Real Madrid football club of Spain has agreed a
staggering €500m internet image management deal
with US company, Providence Equity Partners for a
duration of 10 years.
According to Spanish News outlet, El Confidencial, Real
Madrid president Florentino Perez agreed the deal with
the US company after finding out that Manchester
United and Barcelona topple the club in the recently
released Deloitte Money League report as highest
revenue earning clubs in 2016.
The company, Providence Equity Partners own a 25%
share of the internet image rights of America's football
league, the MLS, and have been in negotiations with
Real Madrid for months.
Real Madrid's website, is the most visited football club
website in the world, almost doubling the site visits of
Barcelona and Manchester United, and with this new
€500m deal, the company believes Real Madrid can
make more money off the internet and it's image
rights..
The club president recently admitted that the club signs
players who can help them sell shirts.
