Ybnl Boss and Versatile Music artiste, Olamide aka
Badoo is one of the most respected and recognized
artiste in the Country…
His versatility to rap and sing and also fit into different
genres of music from trap to reggae to fuji and many
more has distinguished from The crop of talented
artistes in Nigeria today..
This brings one to the reason why the artiste has not
been duly recognized internationally and outside Nigeria
alongside his peers like Davido and Wizkid..
Why is Olamide name lacking in most international
awards and the talented artiste not getting deserved
attention from the outside World..
Note – Doing indigenous music is not an excuse for
lack of intl recognition. 9ice was invited to nelson
mandela and MOB0 and Yousuf won a grammy with his
local songs..
So doing local or indigenous song is never an excuse..
1) Quantity Over Quality – Olamide has made quantity is
main goal..
Flood the scene with songs and songs till you reach a
point of equilibrum and then start to decline…
Olamide has failed to allow the people thirst for his
songs and his releases are not up to expectations too…
It gets to a point listeners are no longer gingered to
listen to what the artist will say as artist becomes
monotous and repititive.
The rapper is even gearing up to release a sixth studio
album.
2) Branding – Branding is also very much …. The Kind
of brand Olamide potrays is of the not too
internationally minded artist.
He hardly dresses corporate and potray his versatility
in his brand.. He has even gone ahead to Brand himself
a Local Rapper.
This type of image projected is the way he is
addressed.. He has even refused to meet up with more
influential managers and more serious minded and
music experts …..
The lack of Expertise on the side of the management
and consisting of influential managers does bear its
mark.
3) Appeal – While deviation from indigenous music is
not the point. Appeal is very paramount….. Olamide style
is not appealing to the outside world.. Sometimes
balancing works.. I wonder if Hausas listen to olamide
songs ?
But i bet more listen to 9ice ? Why A little of more
mature songs and english lyrics might do the trick….Do
something appealing to every one and yet dont forget
the minority.
You dont waste international features with Wale on
songs like papilo you go make us proud…. Give them
what they love.. Trap,pop.
Feature more of their artistes and seek for
international features…. Olamide is a Legend and will
remain one…
However , breaking into the international market Like
Wizkid is not an easy job…… Olamide has too much
talent than to be labelled a local rapper…
We want to see him topping the billboard chart and
copping his own BET award soon too… Enough of the
Headies and NEA awards.
